While not necessary, having a strong emotional connection to your why can help you persevere when the going gets tough. Some business coaches argue your “why” should make you cry. You could start a travel agency or some other initiative specializing in autism-friendly travel-even going so far as creating a certification of some sort labeling a destination as autism-friendly. Your child loves travel, but it’s difficult to identify locations, tours and cities equipped to accommodate the needs of differently abled families. To fill a need that’s not currently being metįor example, perhaps you’re a parent to a child with autism.To make a positive impact on the environment.Some examples of a business “why” could be: This “why” should be much deeper than simply making money-it should be something you’re passionate about so that you’ll stick with it through the highs and lows of entrepreneurship. Consider Your WhyĪre you struggling to come up with a business idea that sticks? Consider your “why.” To be successful, you’ll need to have a clear purpose for starting your business. Instead, you can take an existing product and improve upon it. Your business idea doesn’t have to be the next Scrub Daddy or Squatty Potty. Once you have your idea, measure it against whether you’re good at it and if it’s profitable. If you already have an idea, they might help you expand it.
These questions can lead you to an idea for your business.
If you don’t have a firm idea of what your business will entail, ask yourself the following questions: For example, you may love music, but how viable is your business idea if you’re not a great singer or songwriter? Maybe you love making soap and want to open a soap shop in your small town that already has three close by-it won’t be easy to corner the market when you’re creating the same product as other nearby stores. Most business advice tells you to monetize what you love, but it misses two other very important elements: it needs to be profitable and something you’re good at. The point is to always take the next step. Some steps may take minutes while others take a long time. Then, order those steps by what needs to happen first. The best way to accomplish any business or personal goal is to write out every possible step it takes to achieve the goal. Perhaps you’re a mixture of the two-and that’s right where you need to be. Then, there are business owners that stay stuck in analysis paralysis and never start. Some business owners dive in headfirst without looking and make things up as they go along. This is why it’s essential to create habits and follow routines that power you through when motivation goes away. New business owners tend to feed off their motivation initially but get frustrated when that motivation wanes.
For this reason, remember to focus on your business journey and don’t measure your success against someone else’s. However, it’s rarely that simple-they don’t see the years of dreaming, building and positioning before a big public launch. The public often hears about overnight successes because they make for a great headline.